After all, everyone wants to know how to dress, and female fashion influencers have long established a successful model of just how to do it. None of this is incredibly revelatory, but I think it’s great that guys are getting in on the game. “Can u make a video talking all about ur pants,” asked another. “Plz style with shorts, idk what summer fits to make with them,” one burgeoning fashionista ( fashionisto?) wrote on a recent video of Glenn’s about a pair of Adidas Samba shoes. It’s clear from the comments that these influencers’ services are much needed.
(“I don’t think I could pull that off,” Brian said to me sadly.) “I’ve never owned or worn a sweater vest before…but I gotta say, I like how I feel,” influencer Albert Muzquiz said in a recent video where he tried on a gift from his roommate. Basketball shorts! Another male fashion influencer, Darius Boles, recently posted a video declaring his love for a workman-style Carhartt coat. Glenn opened a recent haul video by showing off a pair of Stüssy basketball shorts he had bought. They aren’t pushing the envelope here they are simply showing viewers how to pair together jeans, a shirt, and a nice pair of shoes. Glenn and his ilk cater to your basic bro. After years of women running the fashion show online, it turns out that men want to be influenced too. But considering that a whopping 84% of influencers doing sponcon on Instagram are women, it’s noteworthy that more guys are finally getting in the game. Glenn posts his outfits, hauls, and sponcon for an audience of over 300,000.
There’s a growing niche of TikTok guys who show their peers how to elevate their style. It turns out my husband and many other basic boys have started to do what my friends and I have been doing for years: following creators who teach you how to dress. “You follow fashion influencers on TikTok?” He whipped out his phone and proceeded to show me what his favorite fashion influencers were wearing. Last weekend, my husband, Brian, and I were out to dinner when he started to tell me about some clothes he wanted to buy for an upcoming trip. The Basic Bro Fashion Influencers Teaching TikTok How to Wear Shirts, and Also Shorts